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Letter for professors:

We are pleased to announce that registration for the 2010 Google Online Marketing Challenge has started!

The Google Online Marketing Challenge is a global student competition open to any higher education
institution anywhere in the world. The 2009 Challenge had over 10,000 students in 57 countries competing.

“Students have first hand experience with real clients and real budgets to get real results. Is there a better way to gain experience with the real world?”

How it works
Any professor at any higher education institute registers a student team. Students can be any class, graduate or undergraduate, regardless of discipline.

Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Advantages of the Challenge
This is not a simulation. Students gain real-world experience with a real client and clients gain free advertising and Internet consulting. Google provides US$200 in AdWords, teaching materials and other resources.

To learn more and register, please visit www.google.com Registration closes January 22, 2010.

Letter for students:

We are pleased to announce that registration for the 2010 Google Online Marketing Challenge has started!

The Google Online Marketing Challenge is a global student competition open to any higher education
institution anywhere in the world. The 2009 Challenge had over 10,000 students in 57 countries competing and we want this year’s Challenge to grow even more.

“This experience has been one of the absolute highlights of my college experience; I wish more opportunities were available like this.”

How it works
Your professor, lecturer or whoever teaches you, enters their student team into the Challenge.
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.

Advantages of the Challenge
This is not a simulation. Students gain real-world experience with a real client and clients gain free advertising and Internet consulting. Google provides US$200 in AdWords, teaching materials and other resources.

Prizes
Students get the excitement of competing on a global level, with the overall winners and their professor/lecturer receiving a trip to the Googleplex in Mountain View. In addition, regional winners and their professor will receive a trip to their local Google office.

To learn more and register, please visit www.google.com Registration closes January 22, 2010.
Thanks.